Past Webinars

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The Ministry of Agriculture and Farm Management Canada invite you to learn about grain marketing strategies, get a better understand of hedging, commodity and option trading, and learn how to use commodity markets to improve your farm’s bottom line.
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David Derwin Commodity Futures Advisor
PI Financial Corporation
Anyone can market in a bull market – the real test of good farm managers comes in a bear market. This is when timing your sales and managing your risk become critical to your farm operation. Brian Voth explains how knowing where the market may be headed, and using available risk-management tools, can form the base of your solid marketing plan.
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Brian Voth Senior Market-Coach
Andreas Boecker explains how good management practices will help you connect to consumers through direct marketing. He’ll show you how using innovative practices in the ag industry and cost-effective research, you can tap into a valuable information source – your customers.
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Andreas Boecker Associate Professor
Food, Agricultural and Resource Economics, University of Guelph
As agvocates, it doesn’t take much for us to start talking about agriculture, but we might not always know how to engage a younger audience in those same conversations.
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Portia MacDonald-Dewhirst Executive Director
Canadian Agricultural Human Resource Council
Strategic planning expert Rob Napier explains factors driving change in the ag industry and how successful producers from around the world have prospered from those changes. Using real examples of innovations, this webinar shows you how you can position your business to profit from a changing environment.
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Rob Napier Director
Napier Agrifutures
We all know that to change perceptions of Canadian ag we need to talk to consumers – but what should you say? And how should you say it?
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Kelly Daynard Communications Manager
Farm & Food Care Ontario
Cedric MacLeod will show you how you can build on your operation’s strengths when developing a long-term strategic plan. He’ll also share insight into where the agriculture industry is headed and explain how that can impact your planning.
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Cedric MacLeod
Macleod Agronomics Ltd.
Hear FCC Chief Agricultural Economist J.P. Gervais explain the new opportunities in developed and emerging markets. He’ll also talk about the economic factors driving the competitiveness of the agriculture and agri-food system globally and what it means for Canada.
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Jean-Philippe Gervais Chief Agricultural Economist
Regan Espeseth joined RBC Dominion Securities in 2008 as an Investment Advisor. He specializes in hedging and speculative strategies in the commodities markets, working with a wide array of clients across the prairie provinces.
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Regan Espeseth Investment Advisor
RBC Dominion Securities
Jonathon Driedger joined FarmLink in 2007 as a Senior Market Analyst. Prior to joining FarmLink Marketing Solutions, Jon worked for FC Stone as a Commodity Risk Management Consultant, opening their first Canadian Office in 2005. He has worked with the Winnipeg Commodity Exchange as an Economist and has worked in the livestock feed industry.
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Jonathon Driedger Senior Market Analyst
FarmLink Marketing Solutions
Changing consumer tastes and preferences are important drivers of the today’s food landscape. Find out which emerging consumer trends are creating opportunity for Canadian agriculture and agri-food businesses.
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John Cranfield Professor, Department of Food, Agricultural & Resource Economics
University of Guelph
Join us for a webinar that will take you through the basics of working with the media to spread the good word on ag – well beyond the ag community. Media pro Lyndsey Smith will show you what media outlets want and need, and share a few tips to put you on the road to a great relationship with the media.
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Lyndsey Smith Editor
Join us for a webinar that will help you feel more confident and prepared to be a stronger voice for the industry. Over these 60 minutes, Andrew Campbell will talk about the importance of using social media to foster a positive perception of the industry – and show some real-life success stories. He'll also talk about how to deal with some of the not-so-positive dialogue out there. It's not always easy, but it's important – and everyone can do it.
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Andrew Campbell
Fresh Air Media; Bellson Farms
Tweeting: it's not just for the birds anymore. But how do you use it? Join us for a webinar that will help you to tell ag's positive story using Twitter and Facebook. Social media guru Megan Madden will tell you everything you need to know to join the ag and food conversation online. She'll help you decide which tools are best for you – and show you how to get up and running.
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Megan Madden Owner
southpaw PR
FCC Chief Agricultural Economist J.P. Gervais examines the results of the annual Farmland Values Report. This webinar covers current and global economic trends as well as national and provincial results from 2013, along with analysis and insights on what the results could mean for your business.
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Jean-Philippe Gervais Chief Agricultural Economist

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