Agriculture More Than Ever Presents: Working with the Media to Tell Ag's Story

Broadcast Date: November 6, 2014, 1:30 PM Eastern Time
Series: Agriculture More Than Ever
Presented By: Lyndsey Smith
Theme: Outlook & Innovation

What's the scariest thing to do that you can think of? Skydiving? Swimming with sharks? Talking to the media? Well, we can't pack your parachute or help you with your backstroke, but if you want to build your media relations skills, you've come to the right place. And by the way, it's totally not scary!

Join us for a webinar that will take you through the basics of working with the media to spread the good word on ag – well beyond the ag community. Media pro Lyndsey Smith will show you what media outlets want and need, and share a few tips to put you on the road to a great relationship with the media.

You'll learn:

  • How media has changed over the years, and the effect social media has had
  • What do media outlets want and need — what makes them tick?
  • How to be a source and pitch stories
  • How to develop relationships for fact checking, to build awareness or for damage control

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