Colin joined the Agri-Business, Food and Animal Health division in January of 2004. Since that time, Colin has managed many market research studies in the Canadian and U.S. agribusiness sectors – everything from producer satisfaction and loyalty through to new product development and pricing strategy consulting where both livestock and crop producers were surveyed. Another key area of focus has been market research studies with consumers on issues related to agrifood, including such topics as food safety and quality, and consumer perceptions of the environmental impact of agriculture.
As it relates to this research, Colin has managed several studies designed to understand overall effectiveness of programs and services offered by non-government organizations to producers.
Prior to joining Ipsos, Colin worked both as a market research consultant and client. Colin has worked in both Canada and Germany and possesses academic credentials from both countries.